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Featured collection
New at Spoil Me Silly
Designed with Love
By Sonali
I have always been enamoured by the act of making. Since the voracious fabric hunts I made with my working, bank-teller mom in Delhi's Sarojini Nagar, the hours spent arguing with the local tailor: my story is rooted in middle-class aspiration and told best through dreams of beauty I found in magazines like "Good Housekeeping."
Clothes can be scary, and I wanted to design for women like myself: of every skin color and size. Delivering India's crafts to all of India's extraordinary women to wear everyday is the guiding mission of this brand.
Spoil Me Silly is a space and community for women, by women: welcoming, ethical, authentic.
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Carry Tradition with a Boho Twist
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Blog posts
"Rasa": The Allure of India's Crafts
This Diwali, read a carefully constructed essay on why I so value India's crafts, what they have meant in the development of an Indian Identity and why they must be protected in our march towards m...
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How are we integrating sustainability into our business practice? Is what we're doing enough and what more must we do? Must we do anything at all? In this post I consider how to navigate the climat...
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In this post, I ask a question I've never asked before: when we give platforms to artisans, exactly which traditions are we exemplifying? Which ones are we perpetuating? What are and who pays the ...
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